Importance Of Customer Churn Rate

Which is easier, getting new clients or retaining existing clients? It depends on your product, your competition and your internal processes (Sales and customer success) However, if you can make your clients stick with your product, you have a better chance than most of creating a successful business. This is where the customer churn rate comes into […]

Live Chat And Marketing Automation: The Best Way To Capture Qualified Lead Data

At this point, most businesses are familiar with the idea of marketing automation. It’s quickly becoming one of the most popular client acquisition strategies. But, from the perspective of a small business owner, marketing automation can be a difficult process. This is especially true if you have no idea where to begin. According to emailmonday, an […]

Online Is Where Business Is At – Are You Making The Most Out Of It?

The internet has essentially become a part of our lives. So much so that it has become the go-to option for customers to interact with businesses. It should come as no surprise, how you manage your website can have a significant impact on your online sales and revenue. Let’s look at how much does a website increase […]

The Big Surprise We Learnt About Live Chat And Chatbots After Reviewing 5006 Websites

How you can stop your marketing conversions slipping through the cracks and bouncing to your competitors. The digital world is changing – what an understatement. If it wasn’t moving fast enough, 2020 has sped up digitization by somewhere between a few months based on KPMG’s “Has the COVID-19 pandemic sped up digital transformation in your […]